Restaurant Local Store Marketing

 

What is Local Store Marketing?

Local Store Marketing is a specific plan targeted to a specific group or groups of potential customers within a trading area to create awareness and initiate trial purchases of your product or service with potential customers right in your own backyard - the three to five-mile radius around each store location.

Why is Local Store Marketing important?

Local Store Marketing is one of the most valuable tools a sales plan arsenal and is frequently overlooked. Many companies budget their local marketing efforts around Advo's, Val-Paks, and door hangers without examining the trade areas for sales opportunities. While using other marketing resources can produce results, Local Store Marketing is one of the most cost effective and proven tools to achieve long-term business relationships with customers and the community.

What do Local Store Marketing programs do?

Local Store Marketing programs are created to:

• Enhance the store's image in the community
• Increase customer loyalty
• Build brand awareness
• Grow store traffic, sales and awareness
• Develop involvement and recognition within the local community

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