FOR IMMEDIATE RELEASE:
Leading Marketing Company Specializes in Restaurant Mobile Marketing & Apps
MIAMI, Florida (September 13, 2013) – Restaurant guests want more and better technology from their favorite eateries and bistros, according to the National Restaurant Association’s (NRA) 2013 Restaurant Industry Forecast.
“Restaurants and technology are quickly merging to give patrons what they want,” said Serge Randolphe Jr., Senior Account Manager at One to 1 Marketing, a restaurant marketing and promotions company. “This includes iPhone apps, restaurant ordering apps, restaurant Android apps, and other restaurant apps.”
The NRA also reports that out of the consumers polled, 50 percent said they would use restaurant smartphone apps for viewing menus, ordering, or making reservations. And Americans currently spend about 49 percent of their food dollar at nearly one million restaurants.
Similar statistics are backed by further research. A 2013 survey of mobile device users by the Interactive Advertising Bureau found that: “50 percent have downloaded at least one restaurant-branded app and 69 percent have ordered food using a mobile device.”
“I’ve witnessed this fast-paced growth on the marketing and technology side of the restaurant industry first hand,” said Randolphe Jr. “It’s crucial that restaurants are able to deliver their brand message to customers through technology – this will increase both client base and profits.”
Since 2007, One to 1 Marketing has worked exclusively with national restaurants to assist in marketing and promotional needs such as iPhone apps, restaurant ordering apps, restaurant Android apps, and other restaurant apps.
“We’ve encountered a huge want from restaurants to work directly with a marketing and promotions firm that caters exclusively to their needs,” said Randolphe. “The most important characteristics of successful restaurant apps include a personalized experience, direct connection to other consumers, and information shared via social media and other online content.”
One to 1 Marketing is a premier, full-service marketing agency and software company dedicated to the restaurant industry. We are a bilingual, direct-response marketing and promotional agency that provides the most current web development, web design, and public relations knowledge in the industry – from a social media campaign to a simple e-mail blast to a complex viral marketing campaign.
We make sure your website represents your restaurant and brand with built-in marketing tools to attract customers.